Personal protection is a difficult topic to tackle. When does one feel protected? When does one feel safe and when is only a fictive idea of safety present?


I created a product which provides a feeling of being safe and also provides actual protection. My focus was on women who may feel unsafe during night time. This usually occurs when they need to walk back home alone after a night out. If they get attacked it is likely that their phone gets taken or they don’t have time to call for help. However, it is important that help comes as quickly as possible. This is why I developed the Secural bracelet for woman which enables them to send out a request for urgent assistance. The Secural is youthful with its bright colors and lightweight so it is no hassle to wear it while going out.


 2017 – Iris van Houten – All rights reserved